Arrow Senior Living
Direct Mail Design
About the Client:
Arrow Senior Living is a management organization that owns and operates over 40 communities across the Midwest.
Goal:
Increase brand awareness of new communities, and boost occupancy rates.
Strategy:
Nurture Marketing Strategy - programmatic surveys, direct mail, nurture emails, and landing pages.
Creative Campaign:
“Simplify Life” - unique messaging and playful images of real residents.
Results:
A streamlined process for Arrow’s internal marketing team to reapply the nurture strategy for each new community.
An increase in sales-ready conversations via landing page CTA, calls, and on-site community tours.
An increase in occupancy rates before community opening day.