Sinceri Senior Living
Branding & Identity Design
About the Client:
Sinceri Senior Living is a multi-level senior operator managing over 40 communities across nearly 20 states.
Goal:
Rebrand the organization to increase brand awareness and consistency
Strategy:
Branding Strategy - programmatic surveys, voice-of-the-customer surveys, brand naming strategy, brand messaging, mood board, logo design, and identity design.
Results:
Increased annual revenue leading to an expansion of 10+ new locations annually
Increased brand consistency among all 40 communities via a detailed + replicable creative process
