RHEA
Direct Mail Design
About the Client:
RHEA is a Reverse Mortgage brokerage in Arizona offering an empowering way for homeowners to tap equity and finance great retirements.
Goal:
Increase brand awareness and new leads to boost revenue.
Strategy:
Nurture Marketing Strategy - direct mail, nurture emails, and landing page design.
Creative Campaign:
“Nothing Sweeter than the Support of a Neighbor” - unique messaging and playful imagery for a friendly and neighborly approach.
Results:
Increased revenue led to an expansion of services to Colorado and California.
Streamlined process to reapply messaging to new service areas.
