Big Buzz
eBook Design
About the Client:
Big Buzz is a marketing agency focused on providing a steady stream of move-in-ready leads for teams serving the senior living industry.
Goal:
Develop quarterly data-driven ebooks as gated educational content to increase web conversions.
Strategy:
Nurture Marketing Strategy - programmatic surveys, data-driven ebook design.
Results:
600+ downloads collectively.
48% increase in content page views.
58% increase in content conversions.
Streamlined design process has created a replicable multi-channel lead generation tool through the website, webinars, and speaking events.
